Alberta by LEON III (Official Music Video)

One of the reasons we love music videos is the opportunity it allows for artists of different mediums, auditory and visual, to craft a shared emotive experience. Sometimes musicians have a specific vision for how they want the visual accompaniment, whether it's live action or animation. Other times, the artist is open to outside creative on the narrative building process. When Leon III brought us their song Alberta, they shared some backstory on the heart and soul of the song. With this, we were able to create our own personal narrative that aligned with the band's vision, and together we built a music video that is a shared expression of something both painful and hopeful.