Why do we love stop-motion animation? It takes something real and then defies reality. Clothing tags become lighters. Embroidered artwork can be highly explosive. Photos can crumple and burn, then flip over unscathed. It’s fun to play with the impossible. But Howler Brothers is more than a clothing brand… it’s a way of life, so using digital tricks and techniques to do this for them wouldn’t feel right. Real paper, real fabric. No keyframes here… one camera click after another to make the impossible feel real. Made with real materials. That feels right. Heed the call.
All that was a very long winded way of saying, “Check out this peek behind the curtain - the making of the Jackson Hole Ski Patrol collection video for the almighty Howler Brothers. Heed the call!”